The mobile market is huge and growing at a fast pace. It is estimated that around 4.5 billion people worldwide use the mobile Internet. It is predicted that the number of mobile phones will soon exceed the world’s population.

That is why business is increasingly merging into mobile development and is looking for niches to make money on.

What do phone users spend the most time on?

A recent study shows that phone users in the US spend 86% of their smartphone use time exclusively on apps. In addition, it was found that mobile users spend 80% using only five applications (out of 24 applications they usually use). Forbes estimates that users will download nearly 270 billion apps by next year.

To get into the top five applications that are used daily, it is important not only the content of the service and its idea, but also its usability. The usability of Android or iOS applications is very important for users.

A usability audit

It allows you to identify technical issues before they affect app ratings and result in negative reviews and lost profits. By A/B testing different versions of the application, you can determine the most effective option before implementation. You will also find out what is in demand and what users do not need, whether the application meets the development standards of the chosen platform (Android, iOS, Windows), get data on the advantages and weaknesses of competitors’ applications.